Create valid JSON-LD structured data for Article, FAQ, Product, Organization, Local Business and HowTo — copy-paste ready, no signup.
Schema markup — also called structured data — is code based on the shared schema.org vocabulary that you add to a web page so search engines can understand exactly what the page is about. Instead of guessing that "4.6" is a rating or "$79.99" is a price, a crawler reads it directly from your markup.
Done right, structured data can make your pages eligible for rich results in Google — star ratings, FAQ drop-downs, recipe cards, breadcrumbs and more — which take up more space in the search results and can lift click-through rates. It also helps AI search engines summarise and cite your content accurately.
There are three structured-data formats — JSON-LD, Microdata and RDFa — but Google explicitly recommends JSON-LD. It lives in a single <script> block in your page <head>, keeps your HTML clean, and is the easiest to add and maintain. This generator outputs JSON-LD.
sameAs).Choose the type that matches the page you're marking up. The form updates to show only the fields that type needs.
Enter your details — blank fields are simply left out, so partial data still produces valid markup.
Click Generate, paste the JSON-LD into your page's <head>, then confirm it with Google's Rich Results Test before publishing.
Where do I put the code? Paste the generated <script type="application/ld+json"> block into the <head> of the page it describes.
Will schema guarantee rich results? No — valid markup makes a page eligible, but Google decides when to show rich results. Accurate, policy-compliant data gives you the best chance.
Is my data uploaded? No. Everything runs locally in your browser; nothing is sent to a server.